Market Trends

U.S. Households With a Top SVOD Service Steady at 78%

Durham, NH, September 1, 2021—New consumer research from Leichtman Research Group, Inc. (LRG) finds that 78% of all U.S. households have a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu – compared to 78% in 2020, 74% in 2019, and 59% in 2016.  

Satellite Internet of Things Market

by Elisabeth Tweedie

Los Angeles, Calif., August 27, 2021--There is absolutely no doubt that the Internet of Things (IoT) is a rapidly growing business.  Whether we’re consciously aware of it or not, digital transformation is impacting all aspects of daily life.  Connected devices are becoming pervasive; from refrigerators that let you know when you’re going to run out of milk, to sensors monitoring the moisture content of soil; from self-driving cars, to tags tracking the movement of containers, across oceans and continents.  A recent study from Fortune Business Insights projected that the global IoT market would reach US$ 1,854.76 Billion by 2028, up from US$ 308.97 Billion in 2020, a CAGR of over 25%.  NSR is predicting that the total retail market for satellite IoT is also forecast to experience significant growth, reaching around US$ 1.8 billion by 2029, up from around US$ 700 million in 2020.  

US OTT Video service subscriptions projected to increase to more than 277 million in 2026, an increase of 20% in five years

Addison, Tex, August 25, 2021--Parks Associates today announced that the number of OTT subscriptions in the US will increase from nearly 230 million in 2021 to more than 277 million in 2026, an increase of over 20% in five years. The new whitepaper, The Evolving Digital Media Landscape, developed in partnership with Everise, also reveals that 80% of millennials and Gen Zers say they view video on more than one platform at least monthly. The research details consumer life stages and strategies for OTT providers to succeed in the changing market.

Nanosatellite and Microsatellite Market is Projected to Reach US$ 3.83 Billion by 2027

London, UK, August 24, 2021--New research from Trends Market Research projects the Nanosatellite and Microsatellite Market to reach US$ 3.83 Billion by 2027. This report studies the Nanosatellite and Microsatellite market, covering market size for segment by type (Nanosatellite, Microsatellite, etc.), by application (National Security, Science & Environment, etc.), by Sales Channel (Direct Channel, Distribution Channel), by player (Lockheed Martin, Northrop Gruman, Raytheon, Dynetics, Surrey Satellite Technology, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).

Global Mobile Satellite Services (MSS) Market to Grow at CAGR of 6.5% through 2027

Dublin, Ireland, August 19, 2021--Research and Markets released a new report on the Global Mobile Satellite Services (MSS) Market. The MSS market was valued at US$ 3.50 Billion in 2019 which is expected to reach US$ 5,52 Billion by 2027 at a CAGR 6.5%.

New Report on Latin American Streaming Behaviors

Buenos Aires, Argentina, August 19, 2021--The annual Penthera Latin America Streaming Behavior Survey highlights changing attitudes and behaviors towards streaming and download technology across Latin America. The smartphone has revolutionized so many parts of Latin American life, including how they consume video content. In fact, Penthera’s 2021 survey revealed that 90% of Latin American viewers use their smartphones and tablets to watch, ahead of both Connected TV (70%) and PC (65%).

Major US Pay-TV Providers Lost About 1,230,000 Subscribers in 2Q 2021

Durham, NH, August 18, 2021—Leichtman Research Group (LRG) found that the largest pay-TV providers in the U.S.– representing about 95% of the market – lost about 1,230,000 net video subscribers in 2Q 2021, compared to a pro forma net loss of about 1,505,000 in 2Q 2020. 

Satellite Launch Vehicle Market to Grow at a CAGR of 4.2% through 2026

London, UK, August 11, 2021--According to new research from  Trends Market Research, the Global Satellite Launch Vehicle Market will grow  at a  Compounded Annual Growth Rate (CAGR) of 4.2% from 2017 to 2026. Growing remote sensing applications is one of the major factor fuelling market growth. However, regulatory norms restricting the knowledge and resources sharing of technologies related to the launch owing to mission-critical applications are restricting the market growth.

Global 5G Connections to Reach 3.2 Billion by 2026

Hampshire, UK, August 10,  2021: A new study from Juniper Research has found that the total number of 5G connections will reach 3.2 billion by 2026; rising from 310 million in 2021. To maximise the monetisation of this significant growth in connections, it predicts that operators will accelerate investment into standalone 5G networks to best position their services to manage future capacity. Standalone 5G networks leverage next-generation technologies, such as network orchestration tools, to enable operators to monetise data-intensive use cases, like remote healthcare and mobile gaming.

Gap between OTT and Traditional Pay-TV Services Continues to Grow According to Parks Associates

Addison, Tex., July 30, 2021-- New research  from Parks Associates reveals 82% of US broadband households subscribe to at least one OTT service and 58% subscribe to a traditional pay-TV service. Parks Associates today announced the release of its latest Consumer Insights Dashboard, a new ongoing service that analyzes the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay-TV, and mobile services.