Market Trends

Global AVOD Expenditure to Double by 2025

London, UK, June 1, 2020--AVOD expenditure will more than double between 2019 and 2025 to reach US$ 53 billion across 138 countries according to Digital TV Research. 

Cloud Computing via Satellite to Drive 52 Exabytes of Traffic by 2029

Cambridge, Mass., May 27, 2020 - NSR’s Cloud Computing via Satellite report, released today, projects 52 Exabytes of Traffic by 2029, with players in the satellite and space industry contributing cumulative revenue of US$ 16 B from 2019-2029. The market is largely satcom-centric, with a significant portion of the revenue flow going to service providers and satellite operators.

Over Half of US Adults Report Watching More TV Since the Pandemic

Durham, NH, May 26, 2020—New consumer research from Leichtman Research Group, Inc. (LRG) finds that since the impact of the coronavirus pandemic, 53% of adults ages 18 and above in U.S. TV households agree (8-10 on a 1-10 scale) that they now spend more time watching TV per day, while 16% disagree (1-3).

The Satellite Cellular Backhaul Market

by Elisabeth Tweedie
 
Los Angeles, Calif., May 20, 2020--We live in a mobile world.  More and more, inhabitants of the developed world expect to be able to access data and video wherever they are, and at same connectivity speed that is available in their home or office.  High-speed internet access, has become a necessity.  In the developing world it paves the way to local commerce, education and economic growth. In those parts of the world, mobile networks are frequently the only means of connectivity available.  We have now reached the point where globally most internet access is via mobile devices.  52% in January 2020.  In Africa and Asia at 60% and 62% respectively the figure is even higher.  In developed economies as well, it has becoming a very popular access method accounting for 48% of internet access in North America. 

The Commercial Satellite Market to Grow at a CAGR of more than 7% from 2020-2025

Dublin, Ireland, May 19, 2020--According to new research from Research and Markets the commercial satellite market is anticipated to grow at a CAGR of more than 7% from 2020-2025. The Asia-Pacific region is expected to generate the highest demand during the forecast period.

67% of US Broadband Households Own at Least One Internet-connected Video Device

Addison, Tex., May 19, 2020--New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR. The firm’s Connected Entertainment Ecosystems: Competition & Cooperation notes that these devices get plenty of use but also have lengthening replacement cycles, which is driving manufacturers to explore new strategies, including software and service offerings, exclusive hardware-content bundles, and open ecosystems. The challenges and thin margins in the CE are also narrowing the field of competitors.

Maritime Connectivity Market Faces Setback due to COVID-19

Paris, France, May 19, 2020 – In its latest research titled, “Prospects for Maritime Satellite Communications,” Euroconsult projects that the previously growing maritime connectivity market will experience a significant setback due to the Covid-19 pandemic. Maritime VSAT connectivity reached an all-time high of 28,200 connected vessels at the end of 2019 but because of the current health crisis, the previous projection of 49,300 terminals by 2023 has been reduced to 40,600 units.

OTT Revenues to Reach US$ 167 billion in 2025

London, UK, May 18, 2020--Global online TV episode and movie revenues will reach US$ 167 billion in 2025; double the US$ 83 billion recorded in 2019. About US$16 billion will be added in 2020 according to Digital TV Research.

Rethink Technology Research Finds that COVID-19 Lockdowns provide an 8.9% immediate lift to the SVoD Market

Bristol, UK, May 18, 2020--The global Subscription Video on Demand (SVoD) market is projected to be positively impacted by the COVID-19 lockdowns, as consumers turn to SVoD services to fill increased viewing hours and restrictions on movie theater attendance. Disney’s arrival on the global streaming stage could not have come at a more opportune time, and it is projected to soon pass Amazon’s Prime Video viewership, and close the gap on first-place Netflix towards the end of 2025.